WP Produce, a family-owned, grower-packer-shipper of Desbry® tropical fruits and roots, has begun shipping Tropical Avocados in protective, two-count bags.
The Desbry® Tropical Avocado pouches are part of a comprehensive, value-added merchandising program. WP is also offering retailers signage, recipe tear pads, and striking display bins to educate shoppers and increase sales for this distinctive fruit that is growing the avocado category.
"Since retailers aren’t doing in-store sampling, our bags and bins provide retailers with an alternative—using visual, virtual sampling by showing beautiful slices of cut fruit, plus recipes and tips for use, to catch shoppers’ attention and promote sales," said Chris Gonzalez, VP of Sales for WP Produce. "The two-count bags are convenient for shoppers and give retailers a way to demonstrate how responsive they are to rapidly changing consumer preferences."
Consumers are doing more cooking at home and are looking for healthy choices to serve their families. They are also looking for convenience, while safety-conscious shoppers are buying more bagged produce to avoid fruits and vegetables that might have been handled by others.
"These in-store displays of bagged Desbry® Tropical Avocados in bins definitely turn shoppers’ heads and provide retailers a turnkey way to implement a category extension and keep growing profits with avocados," said Karen Nardozza, President & CEO of Moxxy Marketing. "In addition to education on the bins, and a simple, delicious family recipe on the bag for Willy’s Avocado Salad, more tips and recipes are shared on the Desbry® Instagram, and through partnership with The Produce Moms, to make sure retailers have consumer support—both in-store and online."
Tropical Avocados have been gaining distribution with major retailers, earning attention from food writers and media, and gaining in popularity, especially with health-conscious shoppers, moms and millennials. Eye-catching Tropical Avocados are larger, have a sturdy texture, and stay fresh longer after being cut.
Desbry® Tropical Avocados in a two-count bag help shoppers to incorporate more of this fruit into their family’s diet, with increased confidence about the safety of what they put in their cart.
Desbry® Tropical Avocados are grown in Florida and the Dominican Republic and are available year-round for worldwide distribution.