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Idukki-district, Kerala

Horticorp intent on promoting strawberry farming in Munnar

Horticorp is planning to augment production and marketing of vegetables and fruits as part of the state government’s ambitious project to make Kerala self-reliant in vegetable and fruits. Horticorp Managing Director J. Sajeev said Agriculture Minister V.S. Sunil Kumar had announced schemes aimed at expanding the marketing network of the corporation.

According to Sajeev, the focus was on promoting farm tourism as a key revenue mobilisation source. Horticorp was planning to launch farm tourism projects in Munnar, Wayanad, Kumarakom, Kochi, and Thiruvananthapuram.

He said the strawberry park of the corporation on its 2.5-acre land in Munnar had turned out to be a success. The ‘pick and pack’ scheme, by which customers themselves could pluck fruit from the farm at ₹400 a kg, was a major attraction at the park. The corporation could produce 6.5 tonne of strawberry there, he said.

Mr. Sajeev told The Hindu a strawberry processing plant attached to the park had started producing value-added products of strawberry and other fruits. The Agriculture Department would extend strawberry farming to 100 ha this year in Munnar.

[ ₹100 = €1.20 ]

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