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Christophe Ochs, Albafruit:

“The 2020 apple campaign looks good in terms of harvest and marketing”

This year, Albafruit will start the apple harvest in about two weeks, which is almost a week early compared to last year. According to Christophe Ochs, manager of the company, the apple campaign looks promising this year. “The harvest seems to be of very good quality. The harvest volumes will be slightly lower, about 10 to 20% compared to last year when we had significantly large volumes. But since calibers are bigger than in the previous season, the marketable volume will be broadly the same. Besides, we are not suffering from the heat at the moment. The summer temperatures combined with the cool nights are favorable conditions for a good growth of the apples.”

Laurent Martinet, Olivier Dutertre and Christophe Ochs

This year also looks positive in terms of market entry. “The marketing start will take place at a time when there will be no large stocks of apples from the southern hemisphere and the volumes from the previous harvest will also be low. We are expecting the demand to be satisfactory at the beginning. The economic crisis caused by the coronavirus will inevitably have consequences on the purchasing behavior of the French, but the apple remains a highly consumed product. Besides, we wait for the harvest predictions to be sure, but it seems that we are heading towards a rather balanced European market this year.”

Albafruit will start harvesting the Elstar and Gala varieties, followed by the Golden, Rouge, Granny, Braeburn, Jazz, Envy, Pink Lady and other organic varieties. This winter, the orchards were expanded with new plantations of Envy, Jazz, Joya and Pixie Crunch.

For more information:
Christophe Ochs
665, route de la Mégère
82200 Moissac
+ 33 5 63 04 60 04 

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