The Coronavirus has certainly changed people's habits, as some things are no longer the way they used to be. Futura owner Omar Papi explains how, "Companies like ours that export all over the world have had to find new solutions. After months, we have finally gone back to normal, though there are still problems for the sales department and when it comes to the assembly and testing of systems at our clients' facilities."
Futura system in a Russian company
Futura operates in 15-16 countries, most of which are outside the EU and still in partial lockdown. "We are not getting discouraged and are trying to find the best solutions in the shortest time possible. In September, our sales managers will start travelling again. What is more, we have started making significant digital investments over the past few months."
"All the budget we had envisioned for fairs and trips has been shifted to new projects as well as a complete restyling of our websites to include additional technical information, brochures and videos. We have also placed ads on digital magazines such as FreshPlaza and will take part in the first edition of Macfrut Digital (September 8th-10th, 2020)."
Optimism is one of Futura's keywords, so much so that it confirmed its attendance to fairs in Almaty (Kazakhstan) and Krasnodar (Russia) and to Fruit Logistica in Berlin in February.
"I feel the need to address a very important aspect - the management of the assembly and start-up of the systems we are delivering before the summer break. Covid-19 strengthened our idea of working with local partners to manage assembly when we only used to employ them for support to our direct technicians and during the post-sales part."
The facility exterior
The first experience was in Russia, for the installation of a 10 ton/hour apple processing line at ООО "Мичурина" (OOO "Michurina") in Krasnordar (Privolniy).
"The line was delivered around one month early than envisaged to give more time to our Russian colleagues to install it."