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Vietnam strives to boosts durian promotion and consumption in Australia

Recently, Customs clearance procedures have been resolved for seven tonnes of Vietnamese frozen durian into the Australian state of New South Wales. The batch of durian has been imported by the ASEAN Company, headquartered in New South Wales.

The Vietnam Trade Office in Australia cooperated with the company to simultaneously organise a ‘Vietnamese Durian Week’ programme in the host country from July 20-31, focusing on the areas with the highest concentrations of Asian people.

Nguyen Phu Hoa, Head of the Vietnam Trade Office, said that the Vietnamese durian promotion programme held in Australia last year was a great the success. Surveys conducted by the office showed that the Vietnamese fruit has great consumption potential in the Australian market.

Durian is a high-value fruit and one of Vietnam’s typical products with strong competitiveness in the international arena. Thanks to its advantage of retaining its standard and flavour, either frozen or fresh, durian has been admitted into Australia without having to wait for market opening negotiations like other fresh fruits.


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