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Scotty Brand - Scottish cherries get their first Asda listing

In a move that coincides with a bumper crop, food firm Scotty Brand has signed its first deal to supply Asda with Scottish cherries. More than 25,000 200-gr packs grown by Peter Marshall & Co at West Jordanstone Farm and Muirton Farm near Alyth in Perthshire are on their way to 56 stores in Scotland.

Peter Marshall & Co is one of the longest established commercial cherry growers in Scotland and has been growing them since 2012.

Michael Jarvis, head of marketing at Scotty Brand, said: “Scottish cherries are renowned for being large, juicy and very tasty and we’re delighted to add them to our range for the first time and roll them out across Asda stores in Scotland.”

Farm manager Rowan Marshall said: “Many people don’t think of cherries being grown in Scotland, but we started growing them in Scotland eight years ago. It’s a real rising star of Scottish fruit growing as the season is perfectly timed to compliment the global market.”

Heather Turnbull, Asda’s regional buying manager, Scotland added: “We are delighted to continue our relationship with Scotty Brand as we stock Scottish cherries for the first time. Our commitment to supporting local producers has never been more important and we’re proud to offer customers a quality Scottish product – like the Scotty Brand cherries – to enjoy in season.”

Source: insider.co.uk


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