"We keep supplying peaches and nectarines thanks to a network of enterprises that enables us to have the best productions from various parts of Italy," reports Antonio Cipriani, president of La Grande Bellezza Italiana.
"Thanks to the produce from Piedmont and Veneto, we have plenty of produce to meet the needs of both our existing and new customers. Quality is excellent and the market is very lively, with prices that are proving to be more interesting that in the past few weeks. The fruit will be available until late September."
Right: President Antonio Cipriani
Spain has little produce available, which of course has a considerable effect on the market. Greece is also below its potential, and Emilia Romagna has had to deal with the problems caused by the frost.
"Thanks to our network, we can provide continuous supplies, just like we did with apricots. Another product that did well were blueberries: thanks to the innovative packaging and high-quality of the fruit, other big retail chains made orders and we managed to supply our own brand, which is good for such a young network such as ours."
New packaging for blueberries, appreciated by the big retail chain and by consumers
Feedback was excellent also for another niche product such as Fioroni figs: the punnets contain large fruits that would otherwise get ruined. The campaign is over and quotations were good.
Fioroni figs are placed in punnets
As for radicchio, La Grande Bellezza Italiana offers the best assortment with products harvested in mountain areas, which have a high quality thanks to the great temperature range.
Radicchio is one of La Grande Bellezza Italiana's main products
The harvesting of Carmen pears will start soon. A specific packaging solution was created to provide visibility to the product while protecting it. "Things are looking good for Gala apples as well - harvesting should start in early August."
Contacts:
La Grande Bellezza Italiana
Rete di imprese
C.so Milano 36/A – 37138 Verona
Email: segreteria@lagrandebellezzaitaliana.it
Website: www.lagrandebellezzaitaliana.it