Launching citrus summer program for the 18th season

Just in time for the summer season, Duda Farm Fresh Foods launches its 18th consecutive import citrus program. Now through October, Duda Farm Fresh Foods will import citrus to the U.S. from the southern hemisphere with guaranteed optimal quality, flavor and volume.

Duda Farm Fresh Food’s line of imported citrus, sold under the Dandy® label, includes clementines, lemons, navels, and Cara Cara oranges. This season’s easy peeler clementines have displayed vibrant colors and a premium sugar-to-acid ratio, which results in a sweeter flavor.

“Through the years, we’ve maintained relationships with trusted growers in the southern hemisphere to ensure quality fruit each summer,” said Alberto Cuellar, vice president of global business at Duda Farm Fresh Foods. “As we’ve seen an uptick in citrus demand due to COVID-19, we are continuing to meet consumer needs through our import citrus program as the domestic market comes to an end.”

In addition to on-going marketing efforts through social media, consumer emails, influencers and public relations, Duda Farm Fresh Foods aims to inspire consumers with recipe content to increase citrus sales during the summer months. This year, Duda Farm Fresh Foods also launched an inaugural summer promotion to help drive foot traffic into stores as the weather heats up.

“At Duda Farm Fresh Foods, we are constantly improving our available citrus varieties to provide quality fruit from our growers in Chile, Peru and Uruguay,” said Mark Bassetti, senior vice president of Duda Farm Fresh Foods. “We’re thrilled to be able to bring premium citrus to consumers during domestic off months, allowing them to enjoy the refreshing fruit year-round.”

For more information:
Jessica Schneider
Tel: +1 (214) 206-3047               
Email: jschneider@dma-solutions.com
www.dudafresh.com


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