"There's been very little demand for chicory over the last three weeks," says Sjan van Gorsel from Reijnpack, a Dutch chicory packing company. "But it's now improving again. The supply wasn't even that big, but neither was the demand. The end of June is usually quiet, but now it was extra quiet. But you'll notice that when there's a little more demand, the tide can turn quickly. Prices are now climbing fast."
Loose chicory is currently priced at between €1.00 and € 1.20. "I think the market will be stable or increase a little in the coming weeks. The French season's coming to an end. So, we have less competition from there. The Dutch supply's limited too."
It was all hands on deck at Reijnpack in the first weeks after the Dutch government introduced its anti-corona measures. "The markets closed, but supermarket chicory sales were booming. We were able to sell our chicory to retailers for good prices," says Sjan.
That wasn't the case for red chicory. "That's a true hospitality item, and sales collapsed completely. Now, we're, fortunately, selling this product to several permanent clients. Because it's currently no item for the day market."