The Chinese fruit industry has suffered from the outbreak of Covid-19 since the beginning of 2020. The apple industry in particular has felt the consequences of the pandemic, because apples can remain in storage for a long time and the supply season lasts a long time. The outbreak of Covid-19 slowed down the apple trade in December last year and many industry specialists think the price will not recover this year.
The entire market for seasonal fruits suffers from the outbreak of Covid-19. Quarantine measures significantly hinder distribution, which slows down trade. Furthermore, weather conditions have not been great this year. Spring began cold and more recently many production areas have suffered from extensive periods of rain. These weather conditions delay the ripening process of fruits and negatively impact their flavor. This is the case for peaches, cherries, lychee, and blueberries. Their prices have all dropped, especially the price of peaches.
The market prospects for regular apple farmers does not look good, but orchards with their own registered brands may find new opportunities in this market. The apple production volume is huge, but registered brands stand out and are able to meet the requirements from different consumer groups.
Source: Fruit Patch [Guoye Quanzi]