The Peruvian Promotion Commission for Export and Tourism (PromPerú) stated that the most important supermarkets in the city of Tokyo were betting on the promotion of Peruvian mandarins, which Japanese consumers recognize because of their exquisite taste and excellent quality.
Currently, the Ito-Yokado, Life, and York supermarket chains are offering Peruvian mandarins in two presentations (9 and 13 units), at a cost of 398 and 798 yen (3.70 and 7.42 dollars), respectively.
The Mitsui Foods importer promotes the Peruvian mandarins through posters and bags with various designs and messages such as: 'Peruvian product, soft pulp and plenty of juice', 'Peruvian Mandarin, sun jewel', and 'Japanese mandarins, cultivated on Peruvian land for more than 80 years.'
The Japanese company has imported 31 containers of mandarins so far this year, corresponding to some 670 tons, and expects to increase the number of imported containers to 100 by 2021. This achievement comes a year after the first export of Peruvian mandarins (Satsuma) to Japan, which was carried out in May 2019.
Commercial office work
PromPeru's commercial office in Japan carried out different dissemination campaigns during the Foodex 2019 fair, and it was possible to finalize the sale of the mandarin to Mitsui Foods. On June 29, 2019, the National Agrarian Health Service (Senasa) issued the first phytosanitary certificate for the Peruvian mandarin destined for Japan.
It is important to note that PromPerú's commercial offices abroad carry out permanent market intelligence in order to identify business opportunities, which are exploited by Peruvian companies by relating supply to international demand.
The entry into the Japanese market was the result of the joint work of the Ministry of Agriculture and Irrigation (Minagri), the Ministry of Foreign Relations and Foreign Trade, the Ministry of Tourism, and the private sector through ProCitrus.