The Orri mandarin has seen its sales volume increase by up to 54% since its regularization by The Enforcement Organization, S.L. (TEO), master licensee of the variety in Spain and Portugal.
In their fifth season, more than 57,000 tons of Orri mandarins have been marketed, exceeding the forecasts for the 2019-2020 season and maintaining the trend of previous campaigns. The variety has become "the most appreciated on the market" for the fifth consecutive year, reaching an average price per kilo at origin of 1.15 Euro.
By provinces, 31.09% of the mandarins marketed were supplied by the province of Huelva, another 21% corresponded to Valencia, 18.71% to Murcia, 9.08% to Almería, 7.93 % to Castellon, 7.28% to Alicante and 4.9% to the province of Seville.
It has been a very atypical campaign, marked by the higher demand for citrus fruits, largely motivated by concerns about COVID-19 and the link between these fruits and vitamin C. This, together with a 28.9% reduction in the production of mandarins in Spain compared to the 2018/19 campaign, has led to an increase in the demand and to the season being one of fastest and shortest in recent memory.
"Despite the drop in prices in 2019 and the fact that this campaign did not have a great start, following the storm that devastated much of the field in some areas of the Valencian coast early in the year, the truth is that the coronavirus pandemic has increased the value not only of citrus, but of local agriculture in general," says Guillermo Soler, manager of ORC.
The Orri mandarin has seen its reputation improve considerably, both in the productive sector and at the consumer level, thanks to its excellent organoleptic qualities, its easy peeling and healthy attributes, as well as its extraordinary shelf life, which facilitates its export to multiple markets and reduces food waste.
It is worth noting that, according to the marketing data of the last few years, the varieties protected by industrial property rights, such as the Orri mandarin, have, once again, remained profitable for their producers while ensuring homogeneous quality standards.