On July 8, the fruit and vegetable cooperatives Coprohníjar and Vicasol launched a commercial alliance to introduce a new gourmet tomato brand on the market. The goal is to offer an outstanding product in a market that increasingly demands quality and flavor.
At a press conference, the president of Vicasol, Juan Antonio González, together with the president of Coprohníjar, Juan Segura, explained that this new commercial alliance is intended to promote a new gourmet tomato brand with which to take over new markets.
With this commercial agreement and the new tomato brand presented, both cooperatives seek to unify the supply to meet an increasingly growing demand, both from domestic consumers and from Europe. These will be able to buy a tasty, high quality gourmet tomato at an affordable price.
Both cooperatives are tomato specialists. Coprohníjar is specialized in cherry tomatoes and Vicasol in plum tomatoes.
Both Segura and González have highlighted the indispensable role of their farming partners, who have helped make this project a reality. "Our tomato growers are the true artists of our land. They are the ones for whom we seek maximum profitability with this project."
FLOU, share, enjoy and taste
On Wednesday 8, the new gourmet tomato brand with which this commercial alliance has been launched was presented at a press conference.
Today more than ever, with the appearance of social platforms, gastronomy is both enjoyed and shared. "The FLOU is a tomato that will take you to a world of sensations with its traditional flavor," said Juan Antonio González.
For his part, the president of Coprohníjar has said that since the market “is moving non-stop, we have to try to be faster. The FLOU, our new gourmet tomato brand, seeks to reach the market with two goals.” On the one hand, to deliver a tasty, gourmet quality, ribbed tomato from the Raf family,” and on the other, "to do so at an affordable price, for both the consumer and the growers."
“With FLOU, we are going to have two lines of development: one for tomatoes with integrated production, and another for organic tomatoes.”
Segura said that the first FLOU tomatoes will start to be harvested in November, although both cooperatives are already closing trade agreements and planning the next campaign with their clients.
For the time being, this alliance will exclusively market tomatoes, but both presidents don't rule out continuing to add new products in the future.