USDA Advertised prices for specialty crops at major retail supermarket outlets

US fruit and veg ad numbers this week 22% lower year-on-year

The National Retail Report-Specialty Crops was released early, due to the observation of  Independence Day. Summer party favorites such as cherries, melons, peaches, nectarines, strawberries, sweet onions, asparagus, and salad were heavily promoted.

Meats for grilling were often cross promoted with produce like bell peppers, onions, corn, and pineapples. Festive cakes and cookies featuring patriotic designs and red, white, and blue floral arrangements added to the excitement.

Total ad numbers this week were 303,882, an 8% decrease from last week’s 328,793. Ad numbers this week were 22% lower than this week last year.


Image: USDA

The total number of ads broken out by commodity groups: fruit 201,638 (66% of all ads), onions and potatoes 20,882 (7%), vegetables 79,961 (26%), herbs 415, ornamentals 986, and hemp 957. The number of ads for organic produce was 37,437, 12% of total ads.

The following are the prices of major advertised items (3,000 plus stores) this week, compared to the same week last year. Significant increases in price for fruit this week included blackberries and mangos, both at 15%. Significant decreases included avocados at 38%, strawberries (2 lb at 24%, 1 lb organic at17%, 1 lb at 15%), black seedless grapes at 21%, and white nectarines at 12%. There were no significant changes for onions and potatoes this week. Significant increases in vegetable prices this week included corn at 57% and on-the-vine tomatoes at 18%. There were no significant decreases.

Click here to read the full report.


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