Philippine malls serve as new outlets for fresh produce

Philippine growers and cooperatives now have a new outlet where they can directly bring their products to sell to consumers. The Department of Agriculture, partnering with the Restaurant Owners of the Philippines (Resto PH) and SM Supermalls, have launched their joint project called the “Farmers’ Produce” at the SM Aura Premier’s Skypark Lawn on July 3, 2020.

Initially, the Farmers’ Produce food market will be available at the SM Aura from July 3 to 5, 2020 and will be held next at The Podium on July 15 to 17, 2020.

According to Agriculture Secretary William Dar, outlets will soon open in various SM malls nationwide to help the country’s agricultural sector and restaurant industry bounce back from the impact of the Covid-19 pandemic.

“I’m excited to have started this partnership today and to learn from this initial launching. This partnership project called Farmers’ Produce will help give the farmers’ opportunity to earn a higher income. They have markets in the cities and this will encourage them to produce more locally,” Dar said.

Based on the Memorandum of Understanding signed by Secretary Dar, Resto PH President Eric Teng, and SM Supermalls President Steven Tan, SM will provide underutilized spaces free of charge where farmers and cooperatives to sell their products.


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