According to EastFruit analysts, over the years of the Russian embargo, Ukrainian vegetable growers have managed to completely get rid of their former dependence on this market and even increased their export volumes.
In the 2012/13 season, Russia was the main market for fruits and vegetables from Ukraine. More than 29% of all fruit and vegetable exports worth about $ 75 million US dollars were shipped to this country. About 3% of the export of Ukrainian vegetables, fruits, berries and nuts went to Belarus.
In the 2019/20 season, the EU is the main market for Ukrainian fruits and vegetables. EU countries already account for 67% of all exports of fruits, berries, vegetables and nuts from Ukraine. Another 14% of the supply of Ukrainian fruits and vegetables goes to the Middle East, and only about 7% to Belarus, which, in part, re-exports Ukrainian products to the Russian market.
According to traders, the real share of the Russian market in terms of value for Ukrainian fruits and vegetables oscillates between 3 and 5%. Over the past seven years, the dependence of the Ukrainian horticultural business on deliveries to the Russian market has been reduced by approximately seven times. Also, Russia has dropped out of the ranking of major buyers of Ukrainian horticultural products for the first time in the 2019/20 season.
At the moment, Poland remains the main market for Ukrainian products in this category, with a share of about 17%. Turkey ranks second, largely due to large-scale purchases of Ukrainian walnuts, with a share of about 10%, and France is third with a share of more than 7%.
France mainly imports frozen berries and walnuts from Ukraine, and also buys Ukrainian apples and is increasingly importing frozen vegetables. Poland imports Ukrainian frozen berries, fruits and vegetables, as well as fresh greenhouse tomatoes and cucumbers. The range of Ukrainian fruit and vegetable exports to Poland also includes mushrooms, dried fruits, onions, watermelons, melons, cabbage, beets, cherries, garlic and apples.