Alfonso Velásquez, former president of Sierra y Selva Exportadora:

"Thanks to what I learned in Chile, I was able to introduce blueberries to Peru"

“In December of 2011, we decided to develop the first international blueberry seminar, relying on contacts with Chilean and American businessmen. The event was a success and that is where the blueberry story in Peru begins ”

Alfonso Velásquez, for many, is the architect of the income, cultivation and development of the blueberry industry in Peru. He states that in 2009 he was invited to visit Chilean orchards by the Prochile institution, which allowed him to soak up the Chilean experience in cultivation and take it to Peru to promote the new cultivation.

"The promotion of berries is an act that I value very generously from Prochile and I have always appreciated it," says Velásquez, explaining that he was invited based on his experience as a promoter and because he had shown interest in blueberry because he had read it .

"I didn't know it or had eaten it, but I had seen that bilberry was a provisional and interesting product in Chile and that they had gone through years of mistakes and actions, but that it was an industry that was doing very well," he says.

For the full story on Alfonso Velasquez, please click here. 

Souce: Blueberryconsulting


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