Hazel Technologies Inc., developer of new USDA-funded technologies to protect quality in the produce supply chain and fight food waste, announced a new partnership with PureFresh Sales, grower and marketer of premium California fresh fruit since 1970.
The partnership focuses on the use of Hazel Tech® solutions for fresh fruit. Since beginning use of Hazel Tech for select fresh fruit programs, PureFresh has observed increased sales as a result of significantly lower quality claims.
According to the USDA, California leads the United States in peach, plum, nectarine, and apricot production. In testing with researchers at UC-Davis, Hazel Tech helped retain favorable traits of stone fruit such as color and firmness for longer periods than control samples of fruit.
“Since implementing Hazel Tech in our programs, we have seen a 55% reduction in quality claims. This savings not only creates value for our business, but also creates value for the environment, reducing food waste and ultimately making our supply chain more sustainable long-term,” said Bill Purewal, President, PureFresh Sales.
“Since over 40% of land on earth is used for some form of agriculture, it is our industry’s responsibility to innovate and make the fresh produce supply chain as environmentally friendly as possible by reducing waste,” said Aidan Mouat, CEO, Hazel Technologies, “Our partnership with Bill and his veteran team at PureFresh shows that we can quantify and improve sales for growers, packers, and retailers and benefit our environment at the same time.”