The Rainforest Alliance’s sustainability certification is evolving, with the publication on June 30 of a new program with more robust criteria, measurement, and impact featuring several key innovations. The new program will replace existing Rainforest Alliance and UTZ certification programs from mid-2021.
The new program consists of the Sustainable Agriculture Standard with requirements for farms and supply chains, along with a new assurance system and a suite of tools to measure progress towards sustainability objectives. The two years of work to reach this critical point build on the organization’s combined 45 years of certification experience following the merger of the Rainforest Alliance and UTZ in 2018.
The development of the new certification program included public consultations that received input from more than 1,000 people in nearly 50 countries, representing more than 200 organizations.
“The new certification program incorporates new tools to support farmers and companies to set clear sustainability targets and focus investments to improve positive impacts for people and nature,” said Ruth Rennie, director of standards and assurance at the Rainforest Alliance. “These tools and innovations will support more resilient agriculture and help make responsible business the new normal. This is increasingly urgent in our age of climate change, biodiversity loss, and global inequality,” she added.
“This ambitious and innovative certification program is part of the Rainforest Alliance’s strategy of collaboration with farmers, companies, implementing partners, and third-party auditors, as well as other NGOs, governments, and consumers,” said Alex Morgan, chief markets officer at the Rainforest Alliance. “Only together can we restore the balance between people and nature and create a world where we thrive together,” he added.
In May of this year, the Rainforest Alliance also released its new seal, which can be used on product packaging and promotional materials from September 1, 2020. The new seal will eventually replace the current Rainforest Alliance Certified™ seal and the UTZ label. The new certification seal is a simple visual that shows consumers how to make a better choice. It demonstrates that farmers and companies are taking steps to make their products more sustainable, creating a better future for people and nature.
To read the new certification program, click here.