"We want our Hass avocado exports to surpass 100 million dollars in 2020." This was stated by the Minister of Agriculture, Rodolfo Zea, within the framework of Caldas' First Virtual Avocado Forum, "Logistics Opportunities and Marketing of Hass Avocado," which was held on June 25.
Colombia continues to bet on opening new markets for this fruit, the Minister stated. “We hope to finish the process to enter the Korean market before 2020 ends. Last year we opened the Chinese and Japanese markets, which are part of the top 10 avocado importers worldwide to which Colombia can export this fruit. We achieved this because they of our product's enormous health, quality, and supply qualities; which are attributes that we must protect in the future,” the head of the agricultural portfolio stated.
In addition, he highlighted that the Productive Alliances for Life program has supported 257 alliances that "contribute to the competitiveness and business development of the country's most vulnerable rural communities. These alliances have allowed us to link more than 50,000 producers to the 'Coseche y Venda a la Fija' strategy (Harvest and Secure Sales strategy), where producers achieve selling their production in advance," the minister said.
He also highlighted other initiatives, such as El Campo Emprende, which focuses on helping 9,235 rural families in poverty or high vulnerability conditions by supporting the rural youth's business ideas with a total investment of 35,560 million pesos; or El Campo a un Clic, a project that seeks to generate marketing opportunities for the country's agricultural products by connecting medium and small producers with buyers in the industry and commerce sector, and consumers.
“Right now we have 15 platforms ready to market these products. To date, 2,551 producers have registered into the program, this means there's been a 45% increase in platform traffic and 110 invitations to companies and industries in the sector. We are currently working to link 150,000 shopkeepers of the ANDI Food Chamber and we have trained 500 instructors and apprentices from SENA and the 32 Secretariats of Agriculture," he stated.