More Swedish people than usual celebrated midsummer on the Stockholm archipelago. This was due to the coronavirus pandemic and, likely, the warm weather. At least, so it seems when one looks at MatHem, a Swedish store's, figures. During midsummer, the company noted a record number of 'archipelago deliveries'. MatHem was founded six years ago, and last year, it grew by 30%.
This year, the store delivered 1.6 tons of new potatoes, 868kg of herring, and 418kg of strawberries. These went to clients celebrating the midsummer along the archipelago. There were 630 deliveries, compared to last year's 477.
Johan Lottorin is MatHem's consumer sales and marketing director. He says, "The demand for deliveries to the archipelago has, thus far, been tremendous. That's good, considering we've increased our capacity significantly. We took into account that the Stockholm archipelago would be a more popular destination than usual this summer."
"We usually have a lot of deliveries during the midsummer week. And as we expected, new potatoes were in the highest demand. But, there was something unexpected - watermelon was very popular. We delivered almost 900kg of this."
In total, throughout Sweden, MatHem delivered 29.4 tons of potatoes during the midsummer week. They also delivered 20.5 tons of watermelon, 11.9 tons of herring, and 5.6 tons of strawberries. These amounts include the above mentioned archipelago deliveries.