The sales of fruit and vegetables in the city of Da Lat -and its neighboring areas- has been recovering. There was a drastic drop in purchasing power because all festival, conference and social meeting were canceled and hotels, restaurants closed its door during the coronavirus pandemic. During social distancing, flower growers didn’t sell any goods, forcing them to destroy the flowers in their garden.
During the times of social distancing, Da Lat vegetables suffered the same fate as the flowers. Potatoes, tomatoes and carrots can be preserved for a long time while purchase of other vegetables was near record lows. Farmers had no choice but to travel far and wide to sell each bag of vegetables.
Director of Truong Phuc farm To Quang Dung shared that the company employers feel more secured now this farm can export vegetables again because, as their purchasing power had dropped dramatically. The company had to optimize online selling channel which helped to consume 40 percent of the farm’s produce, as he said.
The Department of Agriculture and Rural Development in Lam Dong Province said that prices of vegetables are now increasing sharply. They are 56– 68 percent higher than that in time of social distancing. For example, group of fresh veg slightly soared by 18 percent – 35 percent.