The Yonghui Supermarket chain recently celebrated the official opening of their banana processing center in Pengzhou, Sichuan. This is another step in the direct purchase supply chain that Yonghui Supermarket aims to establish. The processing center is also an indication that Yonghui Supermarket is speeding up their schedule to reach a sales target of 10 billion yuan [1.41 billion USD]. Manager Mou, in charge of import projects for Yonghui Supermarket, explained that Yonghui Supermarket has three core values, "high product quality, an outstanding brand name, and excellent supply sources." Yonghui Supermarket buys bananas from SGS-certified plantations.
The supermarket chain has several processing centers throughout the country to guarantee distribution in Fujian, Chongqing, Anhui, and Sichuan. The total surface area of these centers reaches 10,000 square meters. The scale of the processing center in Pengzhou should help Yonghui Supermarket reach its sales target. The center covers a surface area of 2,000 square meters.
Yonghui Supermarket will continue to strengthen its position with additional processing centers in the north, east, and south of China. The centers should service the Beijing, Tianjin, and Hebei area, the Yangzi River Delta, and the Pearl River Delta. The centers help to save energy, optimize efficiency, and improve product quality. The processing centers benefit from innovative, cutting-edge, and environmentally-friendly science and technology.