Mourad Ben Salem, Med’Essor:

“After strong imbalances, the melon market now seems to stabilize”

Med’Essor, wholesaler at Rungis, has been marketing French melons for about a month as the Spanish season draws to a close. “Sales have been quite good for the Spanish origin. We experienced moments when melons were very expensive because there was a dip in the Spanish production while the French origin had not arrived yet and the Moroccan season was ending. There was therefore very little merchandise available, which made prices really go up. We even had price peaks reaching 4-5 euros [4.5-5.6 USD] per piece, which is quite exceptional,” explains Mourad Ben Salem, manager of Med’Essor. 

However, the market quickly turned around. “Right after this spectacular increase, there was a phenomenal price drop, due to the massive arrival of melons on the market and the slower consumption caused by the bad weather.”

After a period with strong imbalances on the market, in both directions, it seems that it has now regained a certain stability. “Today, we mainly offer French melons. The offer is constant and the market is rather stable. The demand is a little weak, but it should gain momentum again with the nice weather ahead.”

As for the quality, Mourad is very satisfied. “I have seen very few downgraded melons. The quality is quite exceptional this year. We have a certain stability in conservation and no diseases. The calibers we sell at the moment are quite big and prices are reasonable.”

For more information:
Mourad Ben Salem
Med’Essor
Rue de Carpentras CP90295
94592 Rungis Cedex
Phone: +33 1 41 80 64 60
Mobile: +33 6 73 35 37 41 
medessor@yahoo.fr  


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