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DiMuto partners with Pukuna Farms

New partnership brings traceability to Ecuadorian exotic fruits for Asian export market

DiMuto, a trade technology solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, will deploy its trade traceability solutions for Pukuna Farms, an Ecuadorian supplier of exotic fruits.

Using DiMuto’s 4T Suite Solutions, Pukuna Farms will tag its pitahayas for produce traceability and supply chain visibility. Pukuna Farms will also tap on DiMuto SMART Marketing services to strengthen its brand presence within Asia and engage end consumers with its traceability story while leveraging DiMuto’s Global Trade Network in Asia and beyond.

Pukuna Farms Ecuadorian Pitahayas that have been tagged on both carton and fruit level arriving in Singapore.

Pukuna Farms is a producer and exporter of exotic fruits from Ecuador and Peru. Collaborating with farmers in the regions of Palora, Imbabura, Ambato, Riobamba and Piura, Pukuna offers a growing range of fresh exotic fruits including pitahayas, passion fruit and sweet cucumber for its customers in Singapore, Hong Kong, America and United Kingdom.

“We are pleased to work with DiMuto to grow the Pukuna brand in Asia and Southeast Asia. With DiMuto’s traceability solution, we are able to create trust with our export customers and also communicate our story to end consumers,” said Santiago Báez, Managing Director of Pukuna Farms.

Every Pitahaya has been tagged with a DiMuto QR Code for traceability and consumer engagement.

The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). All critical information at each supply chain milestone is also recorded on the DiMuto Platform to truly close the supply chain loop on one single platform. This facilitates transparency in the supply chain, creating trust amongst trade partners.

As part of DiMuto’s trade solutions platform, the Sales & Marketing Retention & Awareness Tool (SMART) Marketing solution allows small and medium produce growers and suppliers to conduct cost effective marketing campaigns to engage consumers. When consumers scan the DiMuto QR codes tagged to individual food products, they are able to see the origin of their product, obtain information about the farm and growing practices, as well as learn new recipes and participate in exciting lucky draws. Consumers are also encouraged to leave feedback on their produce, giving brand owners important information about the quality of the product and the consumer experience.

Consumers are able to scan the QR code to access product traceability information with DiMuto SMART Marketing.

Mr Gary Loh, DiMuto’s Founder and Chief Executive Officer, said, “We are tremendously excited to collaborate with Pukuna Farms. With the visibility provided as the fruits move through the supply chain, our 360 trade solutions can help Pukuna solve challenges including trade disputes and lack of consumer engagement that typically plague produce exporters.”

For more information:
HuiMin Lee

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