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Johan Vrijland, JNV Produce:

"If Brits don't take overseas holidays, retail demand for greenhouse vegetables will remain strong"

There's an unabated demand for Dutch greenhouse vegetables from British supermarkets. That's according to Johan Vrijland of JNV Produce in Maasdijk, the Netherlands. "European countries - with France in the lead - might remain closed. Brits might, therefore, not be able to go on holiday. Then, I expect it'll stay busy."

"People's purchasing power's declining, it's true. But, likewise, I think they'll spend more on food. There are also amply supplies of Dutch greenhouse vegetables. So, in that sense, the market's well balanced," says Johan, who's company's entirely focused on exports to the United Kingdom.

"For example, there are shortages of A-grade tomatoes in the UK. So, there's considerable demand for these. In contrast, there are enough B tomatoes and TOVs. This market might rebound here and there. But, I'm not entirely convinced of that. Not now that Eastern European tomato production's on the rise."

"For cucumbers, I expect intermittent shortages to occur. That's as a result of crop changes. The increasing demand is, therefore, demand, not supply-driven. The bell pepper market's currently well balanced. Bell peppers are a true retail item. I don't foresee any upward outliers or any bottom prices either." concludes Johan.

For more information:
Johan Vrijland
JNV Produce Marketing
242 Honderdland
2676 LV, Maasdijk, NL
Tel: +31 (0) 174 241 400
Fax: +31 (0) 174 244 942

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