Sudden drop in the online marketing of fruit and veg in Moldova

In Moldova, the online trade in fruit and vegetable products has suddenly decreased; a consequence of the resumption of the activity of agro-food markets in the largest cities of the country: Chisinau and Balti, reports

In the middle of this month, the number of offers for the sale / delivery of fruits and berries on social media and specialized sites has been small. They have been placed mainly by those few agricultural enterprises which have focused their activity and sales infrastructure in the use of delivery services, as well as by producers of relatively expensive organic products.

According to the "Pomușoarele Moldovei" berry growers' association, the return to offline trade can be explained not only by the habit of the vast majority of Moldovan consumers to buy fruits and vegetables from the markets, but also by changes in the sales structure in June. The massive export of Moldovan fruits and berries has started and, therefore, the domestic market has ceased to be a basic one for producers in terms of trade volume. At the same time, the rate of ripening and entry of products into the market has risen sharply, so prices have been falling dynamically.

Under these conditions, home delivery based on online pre-orders remains profitable only for single expensive products, like organic and premium fruits (eg blueberries), or when buyers purchase relatively large quantities of cherries and sour cherries, apricots or strawberries.



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