California Prune Board authorized to continue for another five years

Following a successful public hearing, the California Prune Board has been authorized by the California Department of Food and Agriculture to continue for another five years through July 31, 2025 – without the need for an industry referendum. At the hearing, prune growers and processors voiced unanimous support for the CPB, along with sharing numerous examples of the board’s favorable results on behalf of the California Prune industry.

“The CPB continuation is a major win for California Prune growers, processors and handlers,” said Joe Turkovich, California Prune grower and Chairman of the California Prune Board. “The board’s work is vitally important to the success of the prune industry. It has carefully considered strategic priorities that will continue building industry momentum for the next five years and beyond.”

“We have navigated through many challenges and are currently addressing others – such as tariffs that create major impediments to growing markets – all while knowing there are many challenges around the corner. Yet, we believe in the values the industry has together set forth,” said Donn Zea, Executive Director of the California Prune Board. “Our board and committee members are dedicated to the industry’s success and bring integrity and unique perspective to each discussion. The CPB team around the world is both humbled and proud to join them for the hard work that lies ahead.”

Together, we have achieved much as a board and as an industry, added Zea, citing examples such as:

  • Securing more than $50 million in United States Department of Agriculture (USDA)/Agricultural Marketing Service (AMS) purchases of California Prunes during a three-year timeframe (2017 – 2019) for school nutrition programs and food banks
  • Dedicating more than $1.25 million during the past three years to nutrition research to scientifically validate the remarkable health benefits of California Prunes for gut and bone health, as well as overall wellness
  • Investing more than $1.3 million during the past three years to crop production research, including important findings and advancements related to mechanical pruning, rootstock anchorage, new varietal development, and pest and disease control
  • Securing $11.4 million in federal grant funding for export programs, while partnering with the Foreign Agricultural Service (FAS) each year to defend, grow and develop international markets
  • Being recognized by FAS as “highly effective” in CPB proposal quality, strategic execution, and financial and regulatory compliance
  • Developing an extensively researched, thoroughly vetted new California Prunes brand to unite the global industry under a cohesive banner to communicate the one-of-a-kind premium nature of California Prunes

“We have listened intently to California Prune growers and handlers to identify these priority areas that will inform our focus, guide our decisions, and ultimately, make a positive and sustained difference for the global California Prune industry,” said Zea.

For more information:
Kiaran Locy
California Prune Board
Tel: +1 (916) 749-3442 
Email: klocy@californiaprunes.org  
www.californiaprunes.org


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