During the online workshop Trends and Agreement on Organic Equivalence between Chile and Brazil, held by ProChile on 8 June, Clauber Cobi Cruz, Director of Organis, Organic Promotion Association, presented a study, through which he reported on the market and consumption of this type of products in Brazil.
Cobi highlighted the great opportunity that exists in Brazil for organic products, since, according to the 2019 APAS survey, 46% of those surveyed indicated that they would like to see more organic, natural and healthy products in supermarket shelves. While this category reflects a growth rate of 15% per year. Stressing, at the same time, that in Brazil there are 21.175 organic production units, which is 65% than in 2016.
Regarding consumption, the director of Organis pointed out that when asked: Have you consumed organic products in the last 30 days ?, only 19% of the total of those surveyed said no, a figure that is much less than the 85% who answered No in 2017. All of which demonstrates the growth in consumption and the interest for people to acquire this type of product.
In terms of prices, 77% of the respondents, who usually consume organic products, said that these are much more expensive, or more expensive, than conventional products, being interesting that when asked if they considered that a higher price was justified, a 72% said that it was justified. Regarding the main organic products consumed, the study indicated that fruits occupy the second mention with 36% of the total responses, while vegetables ranked first.