"The avocado could generate 360 million dollars a year in exports"
The potential of the Hass avocado seems to be limitless. The world demand for this fruit is constantly increasing. In 2018, global imports exceeded 2 million tons, valued at around 6 billion dollars. The main destinations for this fruit are the United States, the Netherlands, and France, which account for more than 55% of total imports.
Currently, Ecuador produces 20,995 tons of Hass avocado, which is grown on 4,653 hectares. However, the exceptional opportunities to market and access different world markets suggest that both figures will continue to grow.
According to estimates by the Ministry of Agriculture and Livestock, avocado exports could generate nearly 360 million dollars a year with a presence in at least 34 potential markets. Thus, the Ministry is promoting its production, especially as an ideal item for crop diversification.
According to the minister of the branch, Xavier Lazo, the sowing of this fruit would benefit family and peasant agriculture the most due to the potential generation of employment and self-employment. "It also allows recovering areas that are currently not being used and turning them into productive spaces that generate employment and development," he added.
Producers also have good expectations regarding the development of this crop. "The important thing about this product is that it can be consumed fresh or industrialized, it is even being used in cosmetics and medicine, and this increases its potential. We are very excited," stated Andres Villamil, the administrator of an avocado-producing farm located in the province of Santa Elena.