More than 200 hectares in Spain, Brazil and Senegal guarantee year-round supply

New Waikiki melon hits the shelves

The Waikiki is an exotic, sweet and juicy fruit. Its white skin with a remarkable netting contrasts with its intense salmon-colored flesh. The combination of white and orange is reminiscent of tropical and paradisiacal beaches, hence its name. It stands out for its surprising flavor and for its crisp and refreshing flesh. The Waikiki meets current trends, with a search not just for flavor and size, but also for added value, which makes it an innovative product.

The melon, supplied exclusively by JimboFresh around the world, has been very well received by consumers. The demand will be met all year round thanks to the more than 200 hectares distributed between Spain, Brazil and Senegal.

The attractive design of the Waikiki's packaging makes the product striking and unique. It is marketed in 50x40x18 boxes, with sizes fitting 4, 5, 6, or 8 pieces.

The Waikiki is not just a melon that stands out for its good taste and relatively small caliber, it is also aimed at a very specific kind of consumer; one looking for new sensations and experiences and who is interested in both its production process and origin. Moreover, it meets other demands: that it be a healthy product with an attractive presentation and that its production is carried out under strict environmental protocols.

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2020

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber