30 companies that export Chilean fresh fruit will participate in the United Fresh Live international digital fair that will be held from June 15 to the 19. The fair will allow the companies, which are participating through ProChile, to contact the main buyers and retailers in the US, one of the main destinations for Chilean products.
This fair, which is traditionally held in San Diego, USA, has decided to adapt to the current context by transforming its format. The fair will be attended by more people than in its previous editions, as 5,000 people have registered for it, including executives from the main commercial chains in the market, such as Walmart, Whole Foods, Costco, Sam's Club, Albertsons, and US Foods.
The Chilean companies will be visible to all the people that have registered for the fair. All the parties interested in engaging in B2B conversations will be able to move to private chat rooms for a private negotiation.
"This is a new experience for all but we believe that it will work out very well. It will allow us to reduce expenses and to get much more specific information on the interactions of our businessmen, which will allow us to make accurate decisions to adjust our sales based on what the market is looking for,” said Nicolas Vives, the commercial director of ProChile in Los Angeles, United States.
The Chilean companies participating in the fair include exporting and producing companies from the regions of Atacama, Coquimbo, Valparaiso, the Metropolitan Region, O'Higgins, Maule, Ñuble, Valdivia, and Puerto Montt. Their offer includes plums, cherries, grapes, blueberries, peaches, apricots, mandarins, kiwis, apples, pears, oranges, avocados, and lemons, among other products. They also have all the necessary certifications for the market, such as organic, Fair Trade, Halal, and Kosher certifications.
Rossana Zamorano, the head of the ProChile Agro & Food Department stated: “The United States is our second destination and accounts for 43% of shipments of fresh fruit, a product that has been hit hard by the effects of COVID-19. This kind of fair will allow us to support the revival of the sector and the country."
During the pandemic, ProChile has carried out various digital activities to support exporters. It has held different training workshops, opportunities in new markets workshops, and business e-wheels for the fresh fruit sector with the main markets in Asia: China, Hong Kong, Taiwan, Japan, South Korea, Malaysia, Thailand, India, Indonesia and Vietnam, and with European markets like Poland.