Clauber Cobi Cruz, the director of the Organis Organic Products Promotion Association, stated during the Trends and Organic Equivalence Agreement between Chile and Brazil online workshop- held by ProChile on June 8th - that Brazil currently represented a great opportunity for organic products because, according to the 2019 APAS survey, 46% of the Brazilian consumers that were surveyed indicated that they would like to see more organic, natural, and healthy products in supermarkets.
The director of Organis also pointed out that only 19% of all the people surveyed said they hadn't consumed organic products in the last 30 days, a much lower number than the 85% in the 2017 survey. This shows the growth there's been in consumption and consumer interest in this type of product.
77% of respondents who regularly consume organic products, said that they were much more expensive or more expensive than conventional products; however, 72% justified the higher price. The study indicated that fruits occupy the second position among the most consumed organic products, with 36% of the total responses, while vegetables ranked first.
Regarding the place where consumers usually buy organic products, 87% of consumers stated they bought them at fairs, 65% in supermarkets, 6% in organic stores, 1% through the internet, and 7% in other types of establishments.
The main reasons people consume organic products are health (76%), environment (19%), product aspects (14%), and lifestyle (4%)
28% of respondents said they consume organic products more than 3 times a week, 27% said they do it almost every day, and 24% indicated they eat them 5 times a week.
The importance of the Organic Equivalence Agreement between Chile and Brazil
Maria Jose Campos, the Chilean agricultural attache in Brazil, highlighted the importance of the organic equivalence agreement signed between Chile and Brazil, and which began operating in April 2019. According to Campos, the agreement is important, not only because Brazil is an important consumer of this type of product, but also because consumers of organic products prefer certified products.
The aggregate also stated that Chilean exports of organic products to all markets had amounted to $278,312,146 in 2019, i.e. 12% more than in the previous year. The country's organic exports to Brazil last year totalled $ 2,434,456 FOB. Fresh cherries, fresh blueberries, and fresh apples were 3 of the top 5 exported products.