To better connect with the snacking category’s core consumers, Naturipe Snacks™ is unveiling a refreshed look and new products at the United Fresh LIVE! online expo and conference.
Naturipe’s original Snacks product line will now be rebranded as Boost Bentos, featuring updated packaging and fresh ingredients that nourish and energize. In addition, the brand is introducing a new line of indulgent and nutritious sweet treats, called Bliss Bentos, which will be available beginning July 13th.
“At Naturipe, we’re constantly innovating and elevating our products based on consumer research and changing behaviors,” said Steven Ware, Vice President and General Manager of Naturipe Snacks™. “Consumers are snacking more than ever and looking for balanced, nutrient-rich options, whether it be a hearty snack or a little indulgence. Our Naturipe Snacks Boost and Bliss Bentos are designed to meet those snacking preferences.”
The new Bliss Bentos pair fresh-picked fruit with specialty ingredients for consumers that are craving a sweet indulgence. Nourishing with flavor, fiber and iron, the Bliss Bentos will be available in four flavor combinations:
- Chocolate CheerTM with Blueberries, Dark Chocolate Chunk Granola Clusters, Dark Chocolate Covered Chickpeas
- Vanilla CrunchTM with Blueberries & Grapes, Mini Vanilla Formed Granola, and Honey Roasted Walnuts
- Salty CarameliciousTM with Blueberries, Salted Caramel Granola Clusters, Salted Cashews
- Berry LemonyTM with Blueberries, Lemon Coconut Granola Clusters, Yogurt Almonds
“The Bliss Bentos are a great option for a snack or dessert. There’s no doubt that consumers are still looking for sweet treats, but now it’s much more important to them that they have options they can feel good about eating,” said CarrieAnn Arias, Vice President of Marketing at Naturipe. “And our new Bliss Bentos offer the perfect balance of tasty and healthy.”
Naturipe will be featuring the new Bliss Bentos via video in their booth at the upcoming United Fresh LIVE! virtual expo so that show attendees can get a closer look at these new Snacks before they are available in stores.
These trays expand the Naturipe Snacks line which also includes Naturipe Bites™ and Naturipe Snacks™ Fruit Cups.