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Dole releases one new Chopped! and two new Premium salad kits

Dole is extending its offerings with one new Chopped! and two new Premium salad kits that provide salad lovers innovative new salad ingredients and flavor combinations.

Each of the three new kits comes complete with Dole lettuces, toppings and an original dressing allowing customers to simply toss and enjoy. They arrive in supermarkets nationwide in June for a suggested retail price (SRP) of $3.99.

  • DOLE® Sweet Kale Salad Kit (Premium Kit Category): DOLE®Green Cabbage, Kale, shredded Broccoli, Brussels Sprouts and Radicchio topped with pepitas, dried cranberries and Dole’s Poppy Seed Dressing.
  • DOLE® Blueberry Bliss Salad Kit (Premium Kit Category): DOLE®Spinach, Baby Red Chard and Carrots topped with almonds, dried blueberries and Dole’s Blueberry Lemon Dressing.
  • DOLE® Chopped! Avocado Ranch Salad Kit (Chopped! Kit Category): Chopped DOLE®Cabbages, Green Leaf Lettuce, Kale, Carrots and Green Onions topped with shredded cheddar cheese, crispy corn and Dole’s Avocado Ranch Dressing.

"Dole is committed to giving salad fans more reasons to eat more salads as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables,” said Bill Goldfield, Dole’s director of corporate communications. “That means offering bold new flavors and ingredients like kale, cabbage, Brussels sprouts and blueberries that not only taste great but offer proven health and nutrient benefits.”

The three new kits join 66 other Dole salad varieties including the popular Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws.

For more information:
Bob Ochsner
Dole
Tel: +1 (949) 233-0984
www.dole.com 


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