In Vietnam, several large supermarket chains have pledged to support the consumption of lychees as the fruit enters the harvest season in the northern provinces of Bac Giang and Hai Duong, the two biggest growers of the fruit in the country.
Last weekend, specialised trucks started to transport fresh thieu lychee, a unique variety grown in Bac Giang’s Luc Ngan district, for distribution at nearly 1,000 outlets of Saigon Co.op across the country. The volume this year will be 20 percent higher than last year.
A spokesperson for Saigon Co.op said the retailer has bought fresh lychees directly from Luc Ngan and Hai Duong province’s Thanh Ha district, all meeting VietGap quality or safe fruit certification standards.
This year Saigon Co.op has begun selling some agricultural products, including thieu lychees, online. Customers can order them using MoMo e-wallet, and the supermarket will deliver home. Besides fresh lychees, canned lychees that can be kept for a long time are also available at Co.opmart, Co.opXtra and Co.op Food at 40,000 VND (1.7 USD).
Also last weekend, Central Retail transported fresh thieu lychees grown in Luc Ngan district in five 20-feet containers to its Big C and Go! supermarkets across the country for consumption and export to Thailand.
A week of promotion will be held in Hà Nội to sell the fruit at 38 Big C and Go! stores across the country, said Nguyen Thi Phuong, deputy general director of Central Retail Group in Vietnam.
This year Big C and Go! are expected to buy around 1,000 tonnes, three times the volume they bought last year. Central Retail will display the fruit at the best locations in its stores and offer a series of special promotions. Central Retail will continue to export Luc Ngan lychees to Thailand and display them on the shelves of Tops and Central Food Hall hypermarkets (Central Group’s food retail chain) to introduce the fruit to consumers in Bangkok.
In addition to Saigon Co.op and Central Retail, the two provinces are also in touch with other retailers such as Aeon, MM Mega Market, Lotte Mart, Vinmart, and Hapro, agricultural product wholesale markets across the country and fruit processing plants to help growers sell their lychees.
This year the fruit was grown on a total area of 28,100ha in Bac Giang province and the output has risen by 10,000 tonnes this year to 160,000 tonnes.
[ 1 VND = € 0,000038 ]