In the 2019/20 season, blueberry producers in the southern hemisphere reached record export figures, with 261.5 thousand tons.
According to the annual report of the marketing agency iQonsulting, the supply volume this season exceeded that of the 2018/19 campaign by 18%.
42% of the export volume was accounted for by producers from Chile. In the 2019/20 season, this country reduced its supply by a slight 2%, losing the lead to Peru, with a volume of blueberries totaling 109.4 thousand tons.
In five seasons, Peru’s suppliers have managed to increase their exports by 800%, from 13 thousand tons to 120 thousand tons. Compared to the previous campaign, their volumes have grown by 18%. In addition to Chile, the country competes with Mexico, Morocco and Spain.
Mexico’s blueberry season usually lasts year-round and peaks in April, immediately after the end of the Chilean blueberry season and before the US campaign. At the moment, Mexico's 2019/20 season is still ongoing, and according to forecasts, exports will reach 42.5 thousand tons (+16% compared to 2018/19).
Also, in 2019, Morocco's exports amounted to 68.4 thousand tons (+18%), and Spain's supply volume reached 25.2 thousand tons (+38%).
As a result, Chile's global market share is getting smaller. In the 2019/20 season, export volumes stabilized at 110 thousand tons, despite a significant increase in the production due to new plantations becoming commercially productive. New plantations allow Chile to get rid of less popular varieties.