On June 12th, 9 tonnes of “U Hong” lychees, a type of delicious and sweet lychee with yellowish skin, are scheduled to arrive in Australia. It will be the first batch of early maturing lychee exported to Australia by 4 Ways Fresh, a company based in Australia and specialising in the production and trading of Vietnamese agricultural products.
According to Nguyen Phu Hoa, head of the Vietnam Trade Office in Australia, after the Vietnamese lychee was approved for entry into Australia in 2015, this fruit has been continuously present in this market each year beside Luc Ngan and Thanh Ha “thieu” lychee.
This year, the Vietnam Trade Office in Australia, in partnership with 4 Ways Fresh will hold a brand promotion campaign dedicated to “U Hong” lychee entitled ‘Golden Lychee: Fruit of Luck’. This type of lychee is widely grown in Hai Duong and Bac Giang provinces.
The campaign will activate promotional activities before and after the first batch of “U Hong” lychee arrives in Australia in a bid to boost the consumption of the fruit. In late May, a batch of “thieu” lychee was exported to Australia by the Red Dragon Company.