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But strong price fluctuations are the norm

Lots of opportunities for organic products in the US market

In the last ten years, organic products as a category have experienced an incredible level of growth. As measured by the USDA, the category has increased by more than six times. All this while maintaining a relatively stable price. Undoubtedly, there is a growing hunger for organic blueberries that the market successfully satisfies.

An article on states that for producers, organic fruit premiums have been a strong incentive to enter this segment of the category. From 2014 to 2019, where USDA records are more complete, the average difference between the two categories is $2.09 / pound

Source: USDA Market News via Agronometrics.

Strong price fluctuations are the norm
With a highly seasonal product like blueberries, strong price fluctuations throughout the year are the norm. Looking back on 2019, we can see that the premium varies a lot throughout the year, from $0.10 / pound to $ 3.59 / pound, sometimes with just a week between the smallest and largest premiums.

Seasonal variation in prices also means that different origins receive different premiums. What can be a great opportunity for a grower can offer smaller returns for growers who operate in a different region and sell their fruit at a different time of the year. When comparing the percentage difference between weekly organic and conventional prices weighted by organic fruit volume (where available), the following table provides an average premium for each growing region over the past four years.

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