Mumbai, India

Fraazo partners with local platforms Swiggy, Zomato and Dunzo

In order to service an large upsurge of orders for essentials during the lockdown, Fraazo, a Mumbai-based consumer agri-tech brand is providing doorstep-delivery of farm-fresh fruits and vegetables. The company has partnered with leading hyperlocal platforms Swiggy, Zomato and Dunzo to expand its footprint to provide quality, hygienic fruits and vegetables to all consumers.

In India, the pandemic has resulted in an overall increase in customer demand for online delivery of groceries and essentials, and Fraazo has launched innovative service models with a focus on hygienic and quality foods while performing contactless delivery across societies.

The brand is currently witnessing heightened interest for their services from people in areas like Powai, Chandivali, Andheri (West), and Andheri (East) in Mumbai and Margarpatta, Hinjewadi, and Vishal Nagar in Pune. With its teams burning the midnight oil to provide express delivery of quality fresh vegetables and fruits. Fraazo stands apart from the competition.

Fraazo sources farm-fresh vegetables and fruits directly from over 500 farmers bypassing the traditional chain to minimize handling helping maintain quality and hygiene, and with their pocket-friendly prices and customer convenience boosting sales significantly over the last two months. The pandemic has helped Fraazo accelerate their offerings at a faster pace from the 200 orders per day earlier to almost 1,500 orders a day.

Fraazo co-founder and CEO Atul Kumar told "In such unprecedented times, we are striving to ensure continuity in the supply of hygienic and fresh quality of fruits and vegetables to our consumers. In our efforts to ensure the same, we have partnered with Hyperlocal platforms for smooth, and safe delivery of our products across major cities in Maharashtra, providing accessibility and convenience to our consumers."

Kumar added: "We are highly obliged to our customers for their trust in our services and we're focused on ensuring safety measures as our top priority for both our employees and the consumers during this pandemic. We also want to appreciate our Hyperlocal partners for standing up for the citizens in this situation. Seeing the current situation, we all need to work together to help our country fight with the pandemic.”

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