For summer 2020, Sipo has introduced chicory and strigoli (silene vulgaris), two vegetables grown within a few km from the facility, packaged and made available to retailers under the "Saporti del mio orto" and "Verdure di Romagna" brands in just a few hours.
"We grow both products both in Emilia Romagna and in other parts of Italy thanks to our partner producers. They are extremely fresh, as they are distributed just a few hours after being harvested," explains Stefania Stefania Santarsiero from the marketing department at Sipo Group.
Strigoli are placed in 80-gram trays, while chicory is sold in 150-gram trays. The former are grown all over Italy, but it is a traditional vegetable of the Romagna area. Sipo opted for protected crops to guarantee high-quality whatever the weather.
Demand for chicory is also on the up. It is grown both in Emilia Romagna and in the Sele plain (Salerno) in winter. "We started in 2019 and, thanks to its success, we extended the crops for 2020. If things go on like this, we are expecting to double the crops in 2021."