The NFU’s food standards petition has seen overwhelming backing from the public in just a matter of days, with more than 500,000 people pledging their support since Sunday 31 May.
The petition, which was launched in February, urges the government not to allow imports of food that would be illegal for British farmers to produce. It now has more than 500,000 signatures.
The NFU has also been running a targeted social media campaign to maximise the reach of the petition and encourage supporters to sign up to the NFU's ongoing Back British Farming campaign.
The surge in support comes as celebrity chef Jamie Oliver threw his weight behind the NFU’s campaign and the Mail on Sunday launched its own ‘Save our Family Farms’ campaign.