iQonsulting presented the 2019-2020 International Blueberry Market Yearly Report, which analyzes the supply dynamics of each supplier in the most relevant markets and their effect on prices throughout the season.
One of the aspects that stands out in the analysis is the new blueberry export record achieved by the southern hemisphere, which exported 261,500 tons of blueberries, i.e. 18% more than in the 2018/19 season. Chile contributed 42% of these volumes and, for the first time, doesn't lead the region's exports, as it was second to Peru with 109,400 tons exported and a slight 2% drop over the previous season.
Peru went from exporting nearly 13,000 tons five seasons ago to 120,325 tons in the 2019/20 campaign, which means it grew by 800% in that period and 18% in the last campaign.
In addition, Chile also competes with other actors that are not in the southern hemisphere, such as Mexico, Morocco, and a small part of Spain, as part of its season takes place in a period that coincides with the late volumes of Chile.
The Mexican season lasts all year round, but its strongest point takes place in April, just as the Chilean season is ending and right before the US, their main destination, starts its season. The 2019/20 season in Mexico is still ongoing and, according to projections, it will reach 42,500 tons, i.e. 16% more than in 2018/19. Morocco and Spain's season is also ongoing. In 2019 they exported 68,400 and 25,200 tons, respectively, i.e. 18% and 38% more than in the previous season.
As a result, the market space for the Chilean offer has been getting smaller. In 2019/20, however, export volumes stabilized at around 110,000 tons, despite the significant growth in the planting of new varieties, which have renewed the Chilean offer and has allowed the country to get rid of older, lower quality, and less productive varieties.
You can request to download the full report at the following link.