“Over recent months, many major fruit-producing regions across China experienced extreme cold weather, frost, and other adverse weather conditions, which has had a great impact on production and planting. For the kiwifruit production area of Liupanshui in Guizhou, although the area was hit by a cold snap that lasted several days during the early stage of fruit bagging, the quality of fruit turns out to be more or less normal,” Duan, manager of Liupanshui City Agricultural Investment and Development, said.
“The production area of Guizhou is dominated by red kiwifruit, which has smooth, thin, greenish skin and thick flesh. It is sweet and juicy and rich in nutrients, therefore enjoying the reputation of being the king of fruit. With the improvement of China’s consumption power and the growing emphasis on healthy fruits, consumers' acceptance of middle- and higher-end fruit has been increasing. This season, the planted area of red kiwifruit in Liupanshui has increased by about 30,000 mu to about 218,000 mu."
“With the easing of the COVID-19 outbreak, the market situation in China is better than in some overseas countries. Therefore, for the new season, we will focus on the domestic market and suspend export plans to overseas markets,” the manager said. "But what cannot be ignored is that after the outbreak, the consumption drive still needs to be improved. It is reported that some brands have lowered their price of the new crop in response to the changes in the market. I expect that the market price for the new crop from Guizhou, once it becomes available, will be 10-20% lower. (The market price for Zespri’s products is expected to be about 30% lower).”
The sales network of Liupanshui City Agricultural Investment Development is centered on first- and second-tier cities, covering all parts of China. "The new crop of red kiwifruit will become available around August 10-15. Currently, we gradually started to take orders for the new crop. Compared with the same period in previous years, the volume of orders and the number of customers have been slightly lower. In terms of sales channels, although the ratio of orders from online channels has increased, a large part of orders are still coming from offline channels.”
"Although product sales and prices are increasing year by year, competition in the red kiwifruit industry is fierce. Whether a company can stand out in the market relies on factors such as its size, product quality, price, and brand influence,” Duan said. "Red kiwifruit has a short shelf life and is highly demanding on processing and transport conditions. In order to ensure the quality, we adopted globally advanced refrigeration and fresh-keeping technology in the processing process and equipment imported from New Zealand for taking photos of the appearance, sorting, weighing, and a series of automated processing. On this basis, we also carry out cold chain transportation covering the entire logistics process, controlling the temperature at 2-6 degrees."
Contact: Duan Zhaohua
Company: Liupanshui City Agricultural Investment Development
Tel.: +86 18216808829