Early-season nectarines recently entered the Chinese market. The harvest season began earlier than last year because the weather was warmer this year. The price subsequently dropped. The wholesale price of Chinese nectarines is around 0.8-1.6 yuan [0.11-0.22 USD] per 0.5 kg. The price differences depend on variations in product quality.
The price dropped in part because the nectarines entered the market early. Many farmers harvest the nectarines early to enjoy a market advantage and sell their fruit at a good price. The price of nectarines was around 12 yuan [1.68 USD] per kg when the first nectarines entered the market in April. Farmers sold a lot of nectarines and people were eager to buy them. However, consumers were not pleased with the quality of the nectarines. When farmers harvest too early, the nectarines do not develop their characteristic fragrance. These nectarines were unable to win the approval of Chinese consumers and the sales therefore become more difficult and the price drops.
The nectarines are now ripe. The product quality is now much better than in April. They could fetch a high price, but instead they sell for only 1 yuan [0.14 USD] per 0.5 kg. That is the impact of the poor price development in April and May.
Some of the nectarines grown under plastic covers encounter unmarketable conditions. One of the reasons for this development is that farmers just follow trends without guidance. This is an abundant year for fruit farmers and that means the market supply volume is huge and the price competitive. Another reason is the brief period in which nectarines are available. When the sales are not smooth, traders put pressure on the price. In addition, the ongoing Covid-19 pandemic has created a difficult economic climate. Consumers are unable to purchase fruit in the same volumes as before.