The potential of pitahaya in the current situation, in which the demand for healthy foods has increased globally due to their multiple beneficial properties and vitamin and mineral content, was revealed during the "Current Situation, Trend and Commercial Perspectives of Agribusiness, in the context of COVID-19," the First Virtual Macro-regional Forum organized by Sierra y Selva Exportadora (SSE) with the support of the regional governments of Piura and Lambayeque.
Pitahaya is an Amazonian fruit rich in vitamins B, C, and minerals such as calcium, phosphorus, and iron, stated the SSE. It has a high content of captin, a substance that works as a natural toner for the heart and helps to relax the nervous system. It also has plant protein and soluble fiber, which promote the strengthening of the immune system.
More than 300 people from various regions of the country participated in the forum, mainly from the Amazons, Piura, Lambayeque, Arequipa, Huaral, Ica, Chincha, and Lima; as well as from neighboring countries such as Bolivia, Colombia, Ecuador, Guatemala, and Mexico, who were interested in the positioning of this fruit as an alternative offer in the national and international agricultural market.
Projects in the north
Sierra y Selva Exportadora stated that, in addition to the Amazon area from which it originates, the pitahaya is positioning itself in Piura and Lambayeque as a new alternative for productive diversification that can expand these region's marketable supply of agricultural products.
"This action allowed the empowerment of various organizations and local governments, such as the Santo Domingo district municipality (Morropon, Piura), which implemented new business alternatives with the installation of pilot plots of native red, yellow-white, and red-white pitahaya varieties," the SSE stated.
Currently, Vietnam is the main producer of pitahaya worldwide. Ecuador, Colombia, and Nicaragua are the leading producers of pitahaya in the Americas. Peru's limited production has prevented this chain from taking off for export, but the growing demand for mass consumption in the national market may give it a new boost.