New campaign to highlight health benefits of broccoli rabe

D’Arrigo California is launching a "Boost Your Immunity" health campaign, stated Claudia Pizarro-Villalobos, Director of Marketing. “To keep well-balanced and healthy we need to consume fresh fruits and vegetables as they are packed with immune boosting vitamins and minerals. Now more than ever, having an optimally functioning immune system is critical to one’s health and wellness.”

"A healthy immune system paired with daily preventative measures that include hand-washing, hand-sanitizing, and physical distancing is imperative for all ages.  We have adapted to a new 'normal' to combat COVID-19 and studies have shown that a healthy diet and lifestyle can boost the body’s natural defenses," Pizarro-Villalobos shared. “Immunity can be boosted by eating Andy Boy broccoli rabe. Broccoli rabe is a nutrient-packed powerhouse veggie that will enhance your immune system.”

Stacked Broccoli Rabe Health Facts

  • High in Vitamin A and Vitamin C to improve skin and cellular health
  • Excellent source of Vitamin K to fight against bone loss
  • Loaded with fiber to feel full and satisfied
  • High in antioxidants to curb the aging process
  • Andy Boy proprietary variety contains 11 glucosinolates that are phytocompounds and when consumed they breakdown and become anti-cancer properties in the body
  • Contains luteins which promotes eye health
  • Low in calories – 22 calories for 100 grams (1/2 cup)
  • Contains anti-inflammatory nutrients that reduce heart disease

Broccoli rabe is a cruciferous vegetable and packs a big punch when it comes to flavor. It can be blanched, steamed, sautéd, grilled, roasted and pureed to decrease the peppery notes.

“We are excited to educate and engage with consumers on our social media platforms during our 'Boost Your Immunity' health campaign.  We only have one body so let’s take care of it,” stated Pizarro-Villalobos. "Keep your immunity and spirits up and do not let COVID-19 get you down. Be sure to wash your hands, keep your distance, exercise and eat your fruits and veggies. Produce is not only safe to consume but essential to a healthy lifestyle–which is vital to everyday life now more than ever."

For more information:
Claudia Pizarro-Villalobos
D'Arrigo Brothers
Tel: +1 (831) 455-4315

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