The summer campaign of L'orto di Eleonora started 10 days early and so far the first feedback is very positive. "We began more than 2 weeks ago with the greenhouse produce. The number of requests is high and prices seem to be more stable than last year. With the post-pandemic re-openings, we have noticed a surge in orders, with consumption in all regions" explained Salvatore Lotta, commercial director of O.P. Agricola Campidanese.
"The flagship products are Eleonora, the seedless black watermelon, and the Coral melon, in addition to mini watermelons and the typical netted melon. The portfolio will be even richer from the first days of June, with the Gavina watermelon entering the market and, a few days later, also with the Majores melon, a product that stands out for its crunchiness and shelf-life lasting up to 20 days."
"The hot weather trend also seems to be favoring us, not only with regard to an optimal growth in production and early crops, but also on the commercial front, as consumers seem to like these early harvests, purchased at above-average prices (2 euro)."
"We supply 90% of the domestic retail trade and, from next week, as soon as the availability increases, we will also start shipping abroad, primarily to Switzerland and the Netherlands. We are at the beginning of a campaign that usually ends in late September. These first few days of marketing bodes well for us, but we need to understand what the trend will be in the next few weeks, bearing in mind that the purchasing power of Italians, after the crisis, has dropped dramatically and that these summer products may not be purchased by consumers, thereby generating a significant drop in prices."