Freddi has recently introduced Scalognotto, a type of scallion that breaks out of the usual schemes. The idea was conceived a few months ago and distribution has just started.
Harvesting is brought forward to obtain something different with a color tending to pink and therefore different from the more classic white or red versions. "The pink color was lacking and we are making it available," explains Matteo Freddi.
Scalognotto takes on a pinkish color and is ideal in with vinaigrette or in salads. It has a deep tangy flavor but does not have the same pungent smell of onions or shallots as it is harvested fresh. The produce is currently grown in Calabria and harvested around 30 days earlier than traditional shallot."
It can technically be available all year round as production areas vary. The produce from Emilia will become available over the next few weeks. "I believe this is quite new in our segment and sales tests have been encouraging. Scalognotto is sold in 500-gram labelled bunches and traceability is guaranteed."