As consumers await the arrival of this season’s crop of Michigan asparagus, the weather decided to make them wait just a little longer. Cooler temperatures in late April and early May – and even a late season snowfall – delayed the harvest by about a week but did not harm the excitement of those awaiting its arrival.
The cool spring weather has provided growers with some extra time to prepare fields and complete the beginning of season tasks like mowing and fertilizer application.
Now, Michigan asparagus season is officially underway with some grower shippers beginning to ship orders this week and many others beginning to ship next week. Quality, volumes and pricing will be similar to last season and peak volumes in late May and early June.
“Asparagus is a weather-dependent crop and can sometimes be unpredictable,” said John Bakker, executive director of the Michigan Asparagus Advisory Board. “We expect to see promotional volumes the week of May 25th as we head into Memorial Day weekend.”
“We want to encourage retailers to leverage both in-store and online digital promotions to capitalize on those impulse purchase opportunities,” Bakker continued.
As the country continues adjusting to a new normal amidst the current pandemic, buying local is more important than ever. Less miles traveled and a shorter supply chain, coupled with a duty to support smaller, local, family-owned businesses and sustainability efforts are all important things to consider.
The Michigan Asparagus Advisory Board focuses on educating consumers on the importance of buying local versus imported asparagus and its plethora of health benefits. The board will rollout new content daily and host weekly giveaways via social media contests throughout May and June.
For more information:
Jen Velasquez
Tel: +1 (813) 380-8411
Email: jen@fulltiltmarketing.net
www.michiganasparagus.org